SERVICES

Building the concept and the identity of the hotel product, establishing coherence between architecture, interiors, brand, experience and commercial positioning.

Positioning and product

• Definition of the concept of the property
• Strategic positioning of the hotel product
• Category framing: Boutique, Premium or Luxury
• Building perceived value
• Product strategies geared to ADR potential, the average daily rate
• Definition of the main attributes and differentiators of the experience

Interior design

• Curation of materials, finishes, furniture, lighting, objects and art
• Integration of aesthetics, function and operation
• Development of the prototype room as the reference for implementation

Guest experience

• Building the guest experience out of the physical space
• Integration between guest rooms, reception, public areas and F&B
• Definition of sensory elements and details of hospitality

Branding and creative direction

A strategic contribution to branding, working alongside the agency responsible for visual identity and brand communication.

• Briefing and creative direction
• Alignment between branding, architecture, interiors and experience
• Contribution to brand documents and standards
• Interface with Commercial, Sales and Public Relations

Curation of FF&E, Furniture, Fixtures & Equipment, ensuring coherence between concept, aesthetics, function, operation and the positioning of the hotel product.

The engagement covers selection, specification and supplier recommendations, with no direct responsibility for purchasing, commercial negotiation, contracting, payments, logistics or receipt of goods.

Areas covered

• Guest rooms
• Restaurant and bar
• Reception and public areas

Scope of the curation

• Research and selection of references and suppliers
• Specification of the items defined in the project
• Alternatives compatible with the concept and the budget

Not included in this scope: purchasing, commercial negotiation, contracting of suppliers, issuing of orders, financial follow-up, logistics, transport, storage, receipt or delivery control.

Following the transition from project to operation, ensuring coherence between concept, guest experience and the implementation of the hotel product.

Prototype room

• Installation and validation of the model room
• Assessment of furniture, lighting, linen, amenities and equipment
• Analysis of function and guest experience
• Recommendations for rollout across the remaining keys

OS&E

• Curation and specification of the main operating items
• Direction for guest rooms, housekeeping, reception, F&B and public areas

OS&E curation, Operating Supplies & Equipment, may cover selection, specification, definition of quantities and supplier recommendations. Purchasing, commercial negotiation, contracting, payments, transport, storage, logistics and receipt may remain with the client or with the hotel operating team.

Installation and styling

• Following the installation of every area
• Validation of the FF&E as installed
• Final dressing and styling
• Review of the product before opening

Pre-opening

• Consultancy on preparing the guest rooms and hospitality areas
• Direction on presentation and experience standards
• Interface with Housekeeping, Reception, Reservations and F&B to align concept with operation
• Final review of the experience before opening

The engagement is advisory and directs implementation. It does not cover team management, hiring of staff or direct execution of the hotel operation.

Services that can be added to the project as the need arises.

• Interior design of signature suites or rooftop
• Concept and styling for rooftop, bar and restaurant

Retrofit

• Concept studies for the façade
• Conceptual landscaping and features such as green walls
• Floor-by-floor installation during pre-opening
• Final dressing of public areas
• Special experience projects
• Development of new spaces or products after opening